Catalog & navigation
Categories, filters, search, product variants and merchandising patterns that reflect how people choose products.
- Product discovery
- Search & filtering
- Cross-sell / related content
E-commerce
Build an online store that is easier to buy from—and easier to run.
We design the storefront and the operational workflow together: product discovery, catalog management, checkout, payments, customer accounts, fulfilment and integrations with the systems behind the business.
Storefront UXCatalogPaymentsAccountsIntegrations
Customer experience
Make every step from discovery to payment clear and confidence-building.
Your store should help customers find the right product, understand the offer and complete the purchase without unnecessary friction. We shape catalog structure, product pages, checkout and account features around the way your customers actually buy.
Checkout & payments
A clear purchase path with the right payment providers, order states and failure handling.
- Payment integration
- Checkout UX
- Order confirmation
Customer accounts
Accounts, order history and customer-specific features where they improve the business model rather than adding friction.
- Account flows
- Order history
- Customer data boundaries
Catalog operations
The admin workflow matters as much as the storefront.
Product data, imports, pricing and operational updates should not require fragile manual work. We model the back-office flow around the people maintaining the store.
Product management
Structured product data, variants, categories, media and reusable attributes.
Import / export
Controlled data exchange for catalogs, price lists or inventory feeds when needed.
Orders & documents
Order states, invoices/documents and administrative workflows appropriate to the business.
Customer data
Account and customer information handled with clear role, privacy and integration boundaries.
Commercial visibility
Analytics and event instrumentation planned around meaningful commerce actions.
Integrations
Commerce rarely lives inside one application.
Payments, stock, accounting, shipping, CRM, email and operational systems often need to exchange data. We treat those boundaries as part of the architecture rather than post-launch add-ons.
Payments
Provider integrations, payment state handling, redirects/webhooks and operational reconciliation.
Fulfilment & shipping
Carrier or fulfilment integrations where the business model requires automated delivery workflows.
ERP / stock / accounting
Data exchange with existing operational systems, including explicit source-of-truth rules.
CRM & communications
Customer events, lifecycle messages and support/sales workflows connected to the commerce system.
Invoices & documents
Invoice or document generation/integration based on the systems already used by the business.
Custom APIs
Purpose-built integrations when no off-the-shelf connector is robust enough.
Architecture options
Storefront first. Platform depth only where it helps.
Some stores need a focused commerce implementation. Others need connected customer, content, communication or operational workflows. We can keep those custom or evaluate XTND as a reusable back-office/platform layer.
01
Focused commerce build
A store and required integrations without introducing a broader platform that the business does not need.
Discuss the store02
Commerce + custom operations
A tailored back office or integration layer when the workflows are specific and strategically important.
Explore custom applications03
Commerce + XTND
Evaluate XTND where reusable customer, content, communication, identity or operator capabilities reduce duplicated work.
Explore XTND solutionsCommerce delivery scope
Build both sides of commerce: the buying experience and the operating workflow.
A store succeeds when customers can discover and buy confidently and when your team can manage products, orders, customers and integrations without fighting the platform. We design the storefront and the operational flow together.
Catalog & merchandising
Product structures, categories, variants, filters, search, promotional content and merchandising patterns that keep larger catalogs usable.
Plan the catalogCheckout & payments
Clear checkout flows, payment-provider integration, validation and error handling designed to reduce avoidable friction.
Discuss paymentsAccounts & customer experience
Registration, customer accounts, order history, profile data and service touchpoints aligned to the commercial model.
Discuss customer flowsOrders, shipping & fulfillment
Connect order states, shipping methods, notifications and the back-office workflow your team uses after payment.
Plan operationsERP, CRM & inventory integrations
Synchronize product, stock, customer or order data with the business systems that remain sources of truth.
Integration optionsAnalytics, SEO & optimization
Preserve technical SEO, measure commercial flows and create a backlog for improving discoverability, conversion and operational efficiency.
Commerce SEOPricing & engagement
Commerce pricing should follow operational complexity, not a package name.
Product count is only one part of e-commerce scope. Payments, fulfilment, tax, shipping, migration, ERP/accounting integration, customer accounts and automation can change the size of the project significantly.
Assessment
Commerce Health Check
€500–€1kAudit an existing store, checkout flow, integrations or migration risk before committing to implementation.
- Storefront and conversion review
- Technical / integration risk map
- Prioritized roadmap
Focused delivery
Commerce Improvement Sprint
€1.5k–€3.5kFor a defined checkout improvement, payment or shipping integration, performance issue, catalog workflow or focused feature set.
- Defined improvement scope
- Implementation and testing
- Production-safe rollout
Custom scope
New or major rebuild
E-Commerce Build
Individually scopedA new store or substantial replatform is priced around the real catalogue, checkout, operational and integration requirements rather than an arbitrary feature bundle.
- Storefront & UX
- Catalogue and checkout
- Operations & integrations
Continuous improvement
Technical Partner
Custom / monthlyFor stores that need recurring development, campaign work, integrations, technical maintenance and conversion improvements after launch.
- Reserved capacity
- Prioritized backlog
- Ongoing technical ownership
These are indicative ranges, not fixed packages. Final scope and price depend on requirements. Larger projects are scoped individually and can be split into defined delivery phases.
Connected delivery
E-commerce works better when the surrounding services are planned with it.
Commerce touches content, customer data, payments, fulfillment, search visibility and infrastructure. We can connect the storefront to the systems around it and keep the operating model practical as volume grows.
Web design & UX
Create the brand, content and browsing experience around the storefront.
Web designApplications & integrations
Connect ERP, CRM, inventory, invoicing, shipping or custom operational workflows.
Integration servicesSEO & performance
Protect category/product discoverability, page performance and migration continuity.
E-commerce SEOXTND business workflows
Use XTND where client, sales, billing, content or automation modules can complement the commerce stack.
Visit XTNDHosting-Shop
Select Web, WordPress or Cloud Hosting according to store size, platform and operational requirements.
Visit Hosting-ShopOngoing maintenance
Operate promotions, integrations, technical updates and continuous improvements after launch.
MaintenanceOne project, clear ownership. Xstudios can remain the main delivery contact while XTND contributes reusable platform capabilities and Hosting-Shop provides hosting infrastructure where either is a good fit.
FAQ
Questions worth answering before kickoff.
Yes. We can integrate payments, accounting/ERP, stock, shipping, CRM, communications and custom APIs when the external systems provide a viable integration path.
Yes. Customer accounts, product administration, imports/exports and order workflows can all be included when they support the way your customers buy and the way your team operates the store.
Yes. A migration plan should cover product/customer/order data, URLs and redirects, integrations, analytics and a controlled cutover.
Not automatically. XTND is evaluated for connected business capabilities around the commerce operation. The storefront/commerce engine should still be chosen based on the project requirements.
Next step
Planning a new store or replacing a difficult one?
Send the current platform, approximate catalog complexity, payment/shipping requirements and systems that need to exchange data. We can map the right architecture.